Anna Kulp is the Founder and CEO. She has 15+ years in the educational field. She is the founder of the MOST business school. She is a life-long Learning evangelist.
MOST Technologies OÜ
Registry code: 16132063
In the new reality, it is difficult to study, it is difficult to look for a new job, and it is difficult to assess your professional level. Or is it? With today’s technology and the collection of data and analytics for each person, we can help everyone manage their own career and learn at the same time. We have created a platform MOST TECHNOLOGY on which each person, while studying and/or working, can plan their career growth. Employers can clearly see how their employees are growing, and this will help businesses to become stronger. Do not get distracted by endlessly seeking talent. We have combined students and job candidates into a single system where businesses can easily select talented employees for themselves. Hire, educate, promote and build the perfect team — that's how our system empowers businesses.
But most importantly, everyone can use our platform to manage their professional growth.
The aim of this investment round is to fund the integration of AI into our soft skills assessment system.
Problem and solution
We have created four different modules, one for each type of user: education, employment, professional development, and team management.
MOST TECHNOLOGY is an international platform. We are rapidly entering the European market and also focusing on the US market.
Our system has a large database of candidates — from graduates of vocational schools to specialists with unique experience — that hiring companies can select from.
MOST TECHNOLOGY platform tests candidates for hard skills, soft skills, professional experience, and adaptive characteristics so that a potential employer can go straight to discussing hiring details and salaries without wasting time on sourcing and pre-interviews.
The big and unique difference of our system is that all of the candidates' information is provided by accredited institutions, not by the candidates themselves, which can be difficult and time consuming to verify.
- We sell an employee search and assessment service to small and medium-sized businesses. Subscriptions start from 420 eur per month. https://business.most.technology/prices/
- We sell our CRM (Customer Relationship Management) system to different educational institutions which allows them to customize learning for every student, collect lectures and turn them into courses, provide online courses, and manage academic performance. Subscriptions start from 6 eur per student per month.
- Educational institutions have the opportunity to sell their courses on MOST TECHNOLOGY platform using the referral link for 2% of the cost.
- For job candidates, we provide a program for monitoring his/her performance progress and suggest a career path. It's free, but we charge 2% of every purchased educational course on our platform.
See how it works: https://business.most.technology/content/most-v1.mp4
MOST TECHNOLOGY’s core revenue stream is from subscriptions for and commissions from our services. In the long run we aim at having the following breakdown of revenues:
- 50% of the revenue – subscriptions by businesses (employers)
- 30% of the revenue – subscriptions by schools
- 20% of the revenue – commissions from candidates
The market size where we operate is huge and is expected to witness a compound annual growth rate of 19.9%
Education Technology Market Size, Share & Trends Analysis Report By Sector (Preschool, K-12, Higher Education), By End User (Business, Consumer), By Type (Hardware, Software), By Region, And Segment Forecasts, 2021 - 2028
The global education technology market size was valued at USD 89.49 billion
Human Resource Management Market Size, Share & Trends Analysis Report By Component, By Software, By Service, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2021 – 2028
The global human resource management market size was valued at USD 17.56 billion
Traction and accomplishments
We are not starting from zero: our MOST BUSINESS SCHOOL is 10 years old and our own career center has been already working for two years — that is why MOST TECHNOLOGY platform reflects the real needs of businesses and young specialists.
In the past two years, our career center has found jobs for about 150 graduates of our business schools in Estonia and Latvia.
We have also worked with more than 60 companies and partners, who hire our students and graduates for jobs or internships.
This year we digitized our services and are attracting more schools and businesses to our new online MOST TECHNOLOGY platform.
From the moment of launching our MVP in May 2021, we have collected 40 portfolios of specialists in the field of IT, who are ready for employment. Their portfolios include verified information from their schools about their professional skills and education. In addition to that, MOST TECHNOLOGY tested the candidates for their soft skills, which are vital for the employers.
The number of candidate portfolios is growing every day because our main partner MOST BUSINESS SCHOOL is preparing 30-40 young specialists every month!
We have 40 vocational schools on pre-sale for using our platform (marketing, business development, social media). We are actively reporting about our platform to our partners, therefore we can confidently say that our platform is awaited.
How we're different
Because MOST TECHNOLOGY platform has four modules: education, employment, professional development, and team management, we have a lot of competitors in each area. However, no one has ever built a combined system like ours that can help a person manage their career growth and push them to improve themselves.
Uses of funds & timeline
We are seeking to find investment for AI integration into the skill assessment system. Also, various marketing events will take place for customer and stakeholder attraction.
The AI integration is time consuming process and it requires solid amount of funds. Attracting additional funds will speed up the process of software development and will help cover operational costs and cost of recruitment of additional members of the development team.
We will spend 60% of the raised money on IT development and 40% on marketing activities.
Shall the investment attraction campaign collect more funds than expected, we are planning to invest the extra amount into larger marketing activities for customer attraction and executing several sales strategies.
Obligations to investors, profit distribution
We are currently offering investing through convertible loan.What is it and how does it work?
A convertible loan is one of the most common tools for investing in the early stages of company’s development. An investor or an angel makes investments in the company in the form of a loan. But in the next round of financing there is a possibility to convert this loan into equity with a 20% advantage over the investors of the new round or return the loan in cash.
E.g.: you invest 10 000 euro and want to convert your loan into our company’s equity in the next round. You will get 20% worth more equity compared to the new investor for his/her 10 000 euro.
Main conditions of our convertible loans:
- Discount Rate: is 80 %;
- Interest Rate: is 5 % per annum;
- Investor Majority: are persons whose outstanding amounts of Convertible Round Loans represent more than 55% of the aggregate outstanding amount of all Convertible Round Loans;
- Maturity Date: is 30 November 2022 , or such later date as may be agreed by the Company and the Investor Majority;
- Qualified Financing Threshold: EUR 1 200 000;
- Valuation Cap: EUR 6 100 000;
- Valuation Floor: EUR 3 100 000.
As an example please, you may also watch an explanatory video regarding the convertible loan prepared by another company: https://www.youtube.com/watch?v=LTP4W-0xigg&t=3s
Risks and mitigation
There are several risks associated with investing into EDTech platform.
One of the risk factors may be the tightening of data protection rules.
Also, there is always a chance of force majeure circumstances, such as war or natural disasters, which causes people dropping out of education process.
Generally, we feel we are on the right track and we are not planning to slow down! If any unexpected risks emerge, we will cope with them.
Sergei Kulp is the co-founder and CFO. He has 15+ years of Business Development experience.He received a “Gasell” diploma in 2016. He has successfully launched four businesses.
Aleksei Labotkin is the CTO. He has 10+ years in full stack software development. He is the team lead for the IT department.
Jelena Mamontova is our People Partner. She has 7+ years in HR management in an international environment.